Rose Hecksher Schamberger: How to Build B2B SaaS Solutions That Drive ROI
Rose Hecksher Schamberger: How to Build B2B SaaS Solutions That Drive ROI
Building B2B SaaS solutions that consistently deliver measurable returns is one of the toughest challenges for technology leaders. For Rose Hecksher Schamberger, a seasoned Chief Technology Officer with over two decades of experience, the key lies in balancing customer needs, market dynamics, and sustainable product strategy. Drawing on a career that spans from professional sports to the C-suite, Schamberger brings a unique perspective to what it takes to align technology and business outcomes. “The lessons I learned on the court — teamwork, resilience, and the pursuit of shared success — remain central to how I lead technology organizations,” says Schamberger, who today works as an advisor to companies on how to scale SaaS platforms.
A Career Grounded in Product Development
Schamberger’s path into software leadership began in Brazil, where she first entered product development. Over time, her work evolved into a focus on SaaS, both B2C and B2B. “My career has been always in product development. For the last six to eight years I’ve been working with B2B SaaS and B2C SaaS, trying to evolve something that is just a pure software content into how we can be something that returns the investment to the customer,” she shares. That focus on ROI has been a defining principle throughout her career. Schamberger has led global engineering teams, overseen AI-driven efficiencies that saved millions, and cut development cycles by nearly half. However, SaaS solutions for enterprises present unique challenges compared to consumer-focused products.
The Complexities of SaaS Product Strategy
Unlike consumer apps where adoption is immediate and measurable, enterprise SaaS success is more nuanced. “When you have a B2B SaaS product, it might be that company A wants a certain set of features and their ecosystem is slightly more evolved, but companies B and C are less,” she says. “You have competitors on your side, your customers’ needs on the other side, and the ecosystem that has evolved. It’s about making decisions so your software satisfies customers while also strengthening your market presence.” Evaluating adoption across customers is not always straightforward. “Because consumers may have a different behavior than enterprises, you have to be intentional about how you measure penetration and adoption.”
Practical Strategies to Ensure ROI
A disciplined approach to product design and measurement is essential. Schamberger outlines four practical strategies:
AI, Adoption, and the Future of SaaS
The greatest risk with AI is treating it as a cure‑all. At its most effective — for instance when agentic AI is embedded directly into workflows — it acts as a true partner. More often, though, it remains just a tool, valuable only when applied with purpose. Internally, Schamberger sees clear benefits in engineering productivity through code assistance. For customers, however, success depends on whether AI addresses a real problem and whether the underlying data is robust and clean. “It’s another tool you should have in your tool belt depending on which problem you are trying to solve,” says Schamberger.
Beyond AI, Schamberger emphasizes the importance of seamless, behind-the-scenes improvements. “When you plan your cycles, even if you’re continuously developing, you don’t need to expose customers to everything at the same time,” she explains. Drawing a parallel to Apple’s model of major releases combined with ongoing background improvements, she advises B2B SaaS leaders to adopt a similar rhythm that minimizes disruption while maintaining transparency. Another way to accelerate adoption is by building trust through customer advocacy. Schamberger encourages cultivating alpha and beta groups that serve as credible voices in the market. “It’s like when a friend who you trust recommends a Netflix series,” she says. “You probably are not going to hesitate. The same principle applies to enterprise software adoption.”
Leadership That Connects Performance and Purpose
Schamberger’s leadership style is deeply influenced by her background as a professional athlete. The values of resilience, teamwork, and shared success guide how she builds collaborative engineering cultures and leads organizations through growth and transformation. Her perspective reflects a competitive drive, but also a human approach to technology: one that prioritizes people, clarity, and measurable outcomes. For Schamberger, the future of B2B SaaS is about ensuring every decision ties back to ROI and customer value, while building teams and processes that sustain innovation over time.
Readers can connect with Rose Hecksher Schamberger onLinkedInfor more insights.